Top 5 Search Engine Optimisation Best Practices
Search engine optimization is the process of improving the visibility and ranking of a website in search engine results pages (SERPs).
Here are some of the top five search engine optimisation best practices that you should follow to improve your website’s performance and ranking:
Use keywords in your content
Keywords are the words and phrases that people use when searching for information online.
By using relevant keywords in your website’s content, you can help search engines understand what your website is about and improve its ranking in search results.
Optimize your website’s structure and navigation
A well-structured and easy-to-navigate website can improve the user experience and make it easier for search engines to crawl and index your site.
Make sure your website has a clear hierarchy and navigation system, with appropriate heading tags and internal links.
Use alt text for images
Alt text is a short description of an image that is displayed when the image cannot be shown.
By using alt text for your images, you can help search engines understand what the image is about and improve the accessibility of your website for users with disabilities.
Create high-quality content
High-quality content is essential for SEO, as it can improve the user experience and provide value to your visitors.
Create content that is relevant, informative, and engaging, and avoid spammy or low-quality content that can harm your website’s reputation and ranking.
Use external and internal links
Links are an important part of SEO, as they can improve the relevancy and authority of your website.
Use external links to link to high-quality, authoritative websites, and internal links to link to other pages on your website.
Overall, by following these SEO best practices, you can improve the visibility and ranking of your website in search engine results.
This can help you attract more organic traffic and improve your website’s performance and success.