Core Web Vitals, What is it and Why it’s so Important
Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics were introduced by Google in May 2021 and are considered to be an essential part of its ranking algorithm.
Largest Contentful Paint (LCP)
This metric measures the loading performance of a page and is intended to reflect the user’s perception of how fast the page loads. A good LCP score is typically less than 2.5 seconds.
First Input Delay (FID)
This metric measures the interactivity of a page and is intended to reflect the user’s perception of how quickly the page responds to their actions. A good FID score is typically less than 100 milliseconds.
Cumulative Layout Shift (CLS)
This metric measures the stability of a page and is intended to reflect the user’s perception of how stable the page is while it is loading. A good CLS score is typically less than 0.1.
Why are Core Web Vitals important?
User experience
Core Web Vitals are intended to measure the user experience of a website, which is an essential factor in the success of a website. By focusing on Core Web Vitals, you can improve the loading performance, interactivity, and stability of your website, which can enhance the user experience and increase your website’s engagement and conversions.
Search Engine Optimisation
Google has announced that Core Web Vitals will be a ranking factor in its search algorithm, which means that websites with good Core Web Vitals scores are likely to rank higher in search results. This can improve your website’s visibility and organic traffic, which can have a positive impact on your business.
Compatibility with other technologies
Core Web Vitals are designed to be compatible with other web technologies, such as AMP and PWA. By focusing on Core Web Vitals, you can improve your website’s compatibility with these technologies and make it more accessible and user-friendly on different devices and platforms.
Overall, Core Web Vitals are an important part of website performance and user experience. By focusing on Core Web Vitals, you can improve the loading performance, interactivity, and stability of your website, which can enhance the user experience and improve your website’s ranking in search results.
